SEPT 5 & 6 2024

LA Convention Center

Rob Barreras: Speaking at the Disaster Expo California

Rob Barreras

Emergency Management Coordinator III  -  County of Los Angeles Chief Executive Office | Office of Emergency Management

Building a Strong Alert and Warning Program: Urban Experience

Alert and Warning is a cornerstone to Emergency Management. Building a robust program requires engaging the public and regional partners for coordination and collaboration. This helps ensure public safety when minutes matter. Learn from best practices, creative approaches, and how technology can be leveraged to build a strong program.

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Rob Barreras will be speaking in the following theatres:

Keynote 2 - Wednesday 14.00 - 14.30: Building a Strong Alert and Warning Program: Urban Experience

About Rob Barreras

Mr. Barreras has +15 years of experience in Emergency Management. He endeavors to leverage technology to enhance preparedness, response, and recovery efforts. He has overseen the technology stacks for the counties of Los Angeles, San Diego, and San Luis Obispo, which included the Alert and Warning Program. In 2011, he implemented Accessible AlertSanDiego which automated the linkage of Blackboard Connect with Deaflink for individuals requiring alerts in American Sign Language, and he updated the self-registration to streamline the process and remove barriers to entry which realized over 450k self-registrants. He also spearheaded public-private-partnerships to incentivize registration. In 2022, he launched IPAWS Aware, which automates IPAWS monitoring (every 15 seconds) and provides activation reports that include message details and GIS products (i.e., image, shapefile, and an infographic).